For your business
Loyalty, built for every business you run.
One product, eleven verticals. Stamp cards for cafés, tiered memberships for salons, prepaid passes for arcades. The card mechanic adapts to your business. Lock-screen presence, geo-fenced re-engagement, and zero per-message cost are universal.
Pick your vertical to see how Brava works for you. The full thesis behind the product lives on How Brava thinks about loyalty, and the wallet layer itself (Apple, Google, and Samsung Wallet passes) is explained on wallet loyalty cards.
Cafés
Stamp cards in Apple Wallet, Google Wallet, and Samsung Wallet. The barista nods, the QR scans, the stamp lands on the lock screen. Regulars become rituals.
See howSalons
Tiered membership cards on the lock screen. The geo-fence brings dormant clients back the moment they walk past. Premium loyalty for premium clientele, no WhatsApp blast required.
See howRestaurants
Wallet-native loyalty that runs alongside any POS. Petpooja, Restroworks, Dotpe, or none. The customer relationship lives in your hands, not your POS vendor's database.
See howGyms
Membership passes your members flash like an AmEx Gold. Tap-to-check-in. Geo-fenced renewal reminders. Lock-screen presence between visits. The premium gym card, finally digital.
See howSpas
Loyalty for premium clientele who reject mass marketing. Recognition over discounts. Presence over broadcast. The wallet pass is the relationship.
See howBakeries
The "buy 9, get the 10th free" card, lifted into Apple Wallet. Morning regulars never miss a stamp. Festive seasons get geo-fenced reminders without writing a single template.
See howDessert Bars
Loyalty for the 9 pm dessert decision. Wallet-native stamp cards, late-night geo-fenced reminders, and founding-member access to limited flavour drops.
See howGaming Lounges
Prepaid game-time passes in Apple Wallet. Top-up alerts on the lock screen. Returning players who walk past get a geo-fenced ping. Built for esports cafés, console lounges, VR centers.
See howArcades
Prepaid arcade cards that roam across every location of your chain. Reload reminders on the lock screen, birthday-party tiers, and no physical card for a child to lose.
See howFitness Studios
Class packs and memberships in Apple Wallet. Yoga, pilates, crossfit, dance, zumba. The pass is the check-in. The lock-screen update is the booking nudge.
See howRetail
Loyalty cards that are part of your brand. Boutiques, jewellery, fashion, electronics. The wallet pass is a brand object, not a generic stamp card.
See howOne platform. The mechanics never change. Only the card does.
Brava is one platform, not eleven separate products. Four mechanics are identical no matter which vertical you operate in, plus three deliberate omissions that never vary. The only thing that adapts to your business is the card itself.
Wallet-native delivery, three platforms
The pass installs in one tap to Apple Wallet, Google Wallet, and Samsung Wallet, from a QR or a link. No customer app to download, no signup form, no phone number captured. The same one-tap install works whether the card is a café stamp card or a gym membership pass.
Lock-screen presence
Every card update, a stamp added, a tier upgraded, a reward unlocked, surfaces on the customer's lock screen the next time they touch their phone. No campaign to send, no template to write, no per-message fee. The wallet OS handles delivery for free, on every vertical.
Geo-fenced re-engagement at ~100 metres
When a customer walks within roughly 100 metres of one of your locations, the wallet OS surfaces the pass on their lock screen with a message you control per location. Same radius, same zero-cost delivery, whether the nudge is a salon colour touch-up or a Friday-night gaming tournament.
Sixteen-segment behavioural analytics
Three analytical lenses on the same customer database: a 7-segment RFM-flavoured taxonomy, a 6-tier engagement classification, and a 13-segment customer journey sankey, each with an adaptive VIP threshold and a leakage-rate metric. The same engine reads a café's regulars and a jewellery showroom's VIPs.
The three things we deliberately leave out
No customer app to install, build, or maintain. No WhatsApp or SMS blast whose per-message cost compounds with your customer base. No POS lock-in that breaks the loyalty program the day you switch vendors. These three omissions are constant across every vertical Brava serves.
How Brava adapts to each vertical.
What changes per vertical is the card format and the playbook tuned to the visit cycle. A café runs a stamp card on a daily cadence; a salon runs a tiered membership on a six-week cadence. Same platform, same dashboard, same analytics, calibrated to your business. Scroll horizontally on mobile.
| Industry | Primary card format | The mechanic that matters most | Visit cycle |
|---|---|---|---|
| Cafés | Stamp card | Morning-rush lock-screen presence | 2-4 visits a week |
| Salons | Tiered membership | Geo-fenced dormant-client recovery | Every 4-8 weeks |
| Restaurants | Stamp, points, or tiered | POS-independent loyalty layer | Days to weeks |
| Gyms | Membership pass | Tap-to-check-in and renewal geo-fence | Daily use, annual renewal |
| Spas | Tiered membership and prepaid package | Recognition without discounting | Monthly to quarterly |
| Bakeries | Stamp card | Festive-window geo-fence | 2-5 visits a week |
| Dessert Bars | Stamp card | Late-night impulse geo-fence | Weekly, weekend-led |
| Gaming Lounges | Prepaid game-time pass | Live balance and tournament credits | Weekly, weekend-led |
| Arcades | Prepaid card | Card-roaming across locations | Monthly to quarterly |
| Fitness Studios | Class pack | Class-pack countdown and renewal nudge | 2-4 visits a week |
| Retail | Tiered membership | Brand-object pass and seasonal geo-fence | Monthly to seasonal |
Common questions across verticals.
Cross-cutting questions buyers ask about Brava regardless of vertical. Vertical-specific Q-A lives on each spoke.
Which verticals does Brava work best for?
Brava is built for any business where the same customer comes back. Cafés, salons, restaurants, gyms, spas, retail, bakeries, dessert bars, gaming lounges, arcades, fitness studios. The product is the same; the playbook adapts to the visit cycle. Cafés run on stamp cards (every visit counts); salons run on geo-fenced reminders (every six-week gap matters); gyms run on tiered memberships (every renewal matters). One platform, eleven vertical playbooks.
Does the same loyalty card format work for cafés and gyms?
No, and that's the point. Brava ships five card formats: stamp, points, tiered, discount, and full membership. Cafés use stamp cards. Gyms use tiered memberships. Restaurants use whichever earns more revenue per visit. The wallet-native delivery, lock-screen presence, and geo-fenced re-engagement are universal. The card mechanic is per-vertical.
Can I switch from a vertical-specific tool like MioSalon, Reelo, or Petpooja to Brava?
Yes. Brava is loyalty-only and POS-independent, so the migration cost is import the customer list, design a card, issue passes. No POS rewiring, no WhatsApp template porting, no integration weeks. Most operators ship a Brava program in under a day, alongside whatever tools they already use.
Do I need a different Brava setup for each business type I run?
No. The dashboard is one. The card designer is one. The analytics layer is one. If you run a café and a salon, both live under the same business profile with two cards, two card designs, two playbooks, one set of customer data. We built it that way because Indian SMB operators rarely run only one type of business.
Why are some verticals not on this list?
We don't pretend to fit every business. Brava is designed for the operator-customer relationship where the customer comes back to the same physical or services-led location. Pure e-commerce, marketplace plays, and enterprise-tier chains running Capillary-class customer data platforms are not Brava's shape. The alternatives page covers the platforms those operators tend to use.
See Brava on a real wallet pass.
15 minutes. We will issue you a real Brava pass to your phone, walk you through the segmentation centerpiece, and price your business by location.