Brava: loyalty cards for Apple, Google and Samsung Wallet

Brava is a wallet-native loyalty platform for Indian businesses. Customers save a digital loyalty card directly to Apple Wallet, Google Wallet or Samsung Wallet, then show their pass at the counter when they visit. They do not need to download a separate customer app. Businesses use Brava to build loyalty programs, recognise regular customers and bring people back through the wallet they already use.

The full interactive website requires JavaScript. This overview gives you the product information and links you need to explore Brava without it. Start building your loyalty program, contact Brava or read about the platform.

Loyalty that customers interact with

A loyalty program works when customers remember to use it. Physical cards can be forgotten, a separate mobile app adds another download, and inbox messages compete with everything else on a phone. Brava puts the loyalty pass in the customer's wallet. Opening the pass and showing it to staff becomes part of the visit, making progress towards a reward visible at the moment it matters.

Wallet passes support live updates and lock-screen presence. Location-based relevance can surface a pass when a customer walks near a registered business location. These wallet features help a business stay present between visits without requiring the customer to open a dedicated app. Learn more about how wallet loyalty cards work and the thinking behind Brava.

One system for different loyalty programs

Choose a card mechanic that fits the business and the way its customers return. Stamp cards track progress towards a visit-based reward. Points cards let customers build a balance through eligible purchases. Tiered programs recognise different levels of engagement. Discount passes and membership cards provide another way to organise benefits. Businesses configure card rules and a design that represents their brand.

Customers enrol through a shared card link and save the resulting pass to a supported wallet. Staff scan the pass during a visit and record eligible activity. The business can then see loyalty progress and customer activity in its dashboard. Brava also supports referral programs and birthday automation, helping businesses connect the loyalty program to occasions that are meaningful to their customers.

Understand customer behaviour

Brava's behavioural analytics help operators understand who is returning, who is cooling off and who may need a reason to come back. Sixteen customer segments across three analytical lenses turn visit and spending patterns into a more useful view of the customer base. Operators can explore activity, customer groups and engagement rather than treating every contact in a database as an equally active customer.

Insights include business activity and visit patterns, reward engagement, referrals and notification history. Revenue figures reflect visits where staff recorded a bill, so they should be read as recorded loyalty activity rather than a complete accounting picture. Segmentation and automation help a business choose an appropriate next step, while staff remain responsible for the customer experience at the counter.

Reach customers through their wallet

Wallet updates let the business communicate through the loyalty pass. Location alerts and live pass content can support re-engagement between visits. The wallet channel has no per-message delivery charge: the wallet operating system handles delivery. Businesses can use announcements, birthday campaigns, inactivity tracking and reminders alongside the core card program.

Customer engagement should fit the operation. Brava is closed-loop by default, so it can be used independently of a point-of-sale system. POS integration is available on request when a business needs a connection to its billing workflow. Read the integration overview and contact Brava to discuss the requirements of a particular setup.

Built for Indian businesses

Brava serves businesses where regular visits and repeat relationships matter, including cafés, restaurants, salons, bakeries, spas, gyms, fitness studios, dessert bars, gaming lounges, arcades and retail stores. Each business has a different visit cycle and reward structure. The industry guides explain how the wallet loyalty approach can fit those different operating patterns.

A free trial is available. Paid plans are billed per business location in Indian rupees through Razorpay, with 18% GST included. Contact Brava for pricing and a demonstration. The alternatives guides compare Brava's approach with other loyalty platforms, and the blog contains field guides on starting and running loyalty programs.

Documentation, privacy and getting started

Read the privacy policy, terms of service, refund policy and company information before choosing a plan. Existing businesses can sign in; new businesses can start onboarding. Those interactive account flows require JavaScript.

Agents can read the site guide, sitemap and API connection documentation. Brava's OAuth-protected MCP endpoint lets supported AI assistants read authorised business information and prepare announcement links for human review. Business and customer operations remain read-only through this API; the product-feedback tool can record a feature request.