The Brava blog

Loyalty, written from the counter.

Field guides, playbooks, and channel economics for Indian operators. Sourced claims, real rupee math, and honest takes on tools, including the competing ones.

Field guide

The 8 best restaurant loyalty programs in India (2026)

An honest field guide to Reelo, Petpooja Loyalty, uEngage Prism, Bingage, magicpin, Paytm m'loyal, Explorex, and Brava: what each is strongest at, what it costs where pricing is public, and which kind of operator each one fits.

11 June 2026 · 9 minute read

Playbook

How to start a café loyalty program in India

The complete playbook: pick the stamp mechanic, do the rupee math on your reward, choose paper vs app vs wallet, train the counter script, and measure redemption instead of signups.

11 June 2026 · 8 minute read

Channel economics

WhatsApp marketing vs wallet loyalty: the real cost math

Meta's 2026 rate card priced a marketing message at about 86 paise plus GST. Here is what a campaign calendar actually costs at 2,000, 5,000, and 10,000 customers, what the wallet channel costs instead, and when WhatsApp is still the right tool.

11 June 2026 · 7 minute read

The thinking behind all of it lives on how we think about loyalty, and the wallet mechanics on wallet loyalty cards.