Capillary alternative
Wallet-native loyalty without the enterprise procurement cycle.
Capillary is the enterprise loyalty leader: Forrester Wave Leader, 393 brands across 46 countries, a full Loyalty+/Engage+/Insights+/Rewards+/CDP suite for Fortune 500 deployments. Brava is the wallet-native alternative for Indian SMBs and mid-market operators who want wallet passes live this week, not after a quarterly implementation cycle.
Brava vs Capillary: feature-by-feature
Why teams switch to Brava
Built for SMBs, not Fortune 500
Capillary is the Forrester Wave Leader in enterprise loyalty for good reason: 393 brands, 46 countries, a full Loyalty+/Engage+/Insights+ suite. That depth comes with enterprise procurement, custom integrations, annual commits, and a six-to-twelve-week implementation. Brava is the opposite shape: built for the cafe owner, the multi-location salon group, the F&B operator who needs wallet loyalty running this month, not next quarter.
Live in a day, not a quarter
Enterprise loyalty deployments are integration-heavy: POS connectors, CDP setup, segment design, brand-app dev, QA cycles. Brava is the wallet layer, prebuilt: sign up, design a card in the dashboard, paste a QR at the counter, customers install with one tap. No procurement cycle, no implementation partner, no quarterly review with the vendor.
Wallet-native is the product, not an add-on
Capillary can deliver Apple Wallet and Google Wallet passes via custom integration or partner engagement, the standard enterprise pattern of "anything is possible if you scope it." Brava ships Apple Wallet, Google Wallet, and Samsung Wallet as the default delivery surface. No custom dev, no partner SoW, no wallet-as-a-feature-flag.
Lock-screen + geo, out of the box
Geo-fencing and lock-screen pushes are configurable in any enterprise CRM, with the usual caveat that someone has to configure and run them. Brava fires geo-fenced notifications within ~100m of your locations as a default behavior, no campaign design, no per-message cost. Passive presence beats active broadcast for cafe-and-restaurant footfall.
What Capillary does that we deliberately don't
Capillary is the enterprise CRM platform shaped for Fortune 500 procurement: long contracts, implementation partners, configurable everything. We chose a different shape for the SMB and mid-market operator. Here is what we chose against, and the behavioral reasoning behind each rejection.
Capillary needs a procurement cycle. We deliberately don't.
Capillary's deployment model is enterprise SaaS: scope the integration, sign a multi-year contract, ship the implementation through a partner SoW, QA over a quarter, go live. Justified at Fortune 500 scale because the loyalty platform is shaped around what their buyers procure. Most loyalty problems do not require that shape. The single-outlet café, the multi-location salon group, the ten-outlet retail brand do not need (and should not pay for) a six-to-twelve-week implementation. Brava is configured in the dashboard, not built through a partner. Sign up, design a card, paste a QR, you are live this afternoon.
Capillary builds custom wallet integrations. We ship wallet-native by default.
Capillary can deliver Apple Wallet and Google Wallet passes via custom integration or partner engagement, the standard enterprise pattern of "anything is possible if you scope it." That is not the same as the product being wallet-native. We chose against the platform-and-configurator shape entirely. Apple Wallet, Google Wallet, Samsung Wallet are the default delivery surface in Brava, with lock-screen presence and geo-fenced re-engagement as default behaviors. No partner, no custom dev, no wallet-as-a-feature-flag. The product is the wallet experience, not a CRM that can be configured to do wallet eventually.
Capillary built a customer data platform. We built a focused SMB CRM layer.
Capillary's Insights+ and CDP are the right product for a Fortune 500 brand running cross-channel analytics across email, SMS, social, in-store, and app at scale. SMBs do not have that problem; they have a different one. We built the analytics that solves the SMB problem directly: sixteen behavioral segments across three lenses (a 7-segment RFM-flavored taxonomy with adaptive VIP thresholds per business, a 6-tier engagement classification, a 13-segment customer journey sankey), a leakage-rate metric that tells you what percentage of your at-risk customers never claimed a reward, and per-segment playbooks attached directly to the dashboard. Not a CDP for everything; the SMB CRM layer, built right. Read the full reasoning at /about/how-we-think/.
The full reasoning behind every "no" on this list lives on How Brava thinks about loyalty.
Common questions
Is Brava trying to compete with Capillary?
No, not at the enterprise tier. Capillary is the Forrester Wave Leader in enterprise loyalty and serves Fortune 500 conglomerates across 46 countries with a full Loyalty+/Engage+/Insights+/Rewards+/CDP suite. Brava is built for Indian SMBs and mid-market businesses that want wallet-native loyalty running in days, not the kind of CRM platform that needs an implementation partner. Different tier of product, different buyer.
When is Capillary the right pick over Brava?
When you are running a multi-brand conglomerate or a global retail chain, need a customer data platform that unifies online, in-store, social, and app, want predictive analytics and channel orchestration in one suite, and have the budget plus team for an enterprise SaaS deployment. Capillary is the more credible enterprise answer; it is what they built for.
When is Brava the right pick over Capillary?
When you are a single-outlet specialty cafe, a multi-location salon group, a restaurant chain under twenty outlets, or an SMB operator who wants wallet-native loyalty live this week with no procurement cycle. Brava ships Apple, Google, and Samsung Wallet passes as default, with lock-screen and geo-triggered re-engagement built in, billed per business location. No enterprise commit, no implementation partner.
Can Capillary deliver wallet passes like Brava does?
In principle, yes, via custom integration or partner engagement, the typical "enterprise software can do anything you scope" pattern. The difference is packaging. Brava ships Apple, Google, and Samsung Wallet as the default delivery surface, configured in the dashboard with no custom dev. With Capillary, wallet delivery is generally a custom build on top of the core platform.
How do Brava's analytics compare to Capillary's Insights+?
Different inputs, different outputs. Capillary Insights+ runs across all customer touchpoints (purchase, page views, content, emails, social) and is the right tool when you want unified cross-channel analytics at enterprise scale. Brava's analytics are wallet-behavior-first: which customers carry the pass, which redeem, which trigger geo-fences, RFM segmentation and churn prediction built around wallet activity. Narrower scope, sharper signal for wallet-native programs.
See the wallet-native difference
15 minutes. We will issue you a real Brava pass to your phone, show you the dashboard, and give you a price for your business.
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Read comparisonBrava is operated by Bravatech Solutions Private Limited. Mumbai-based, founded 2025.
Comparison based on publicly available information from www.capillarytech.com as of May 2026. Features and integrations may have changed; verify current capability on Capillary's site before making a purchase decision.