About Brava
Loyalty infrastructure for Indian SMBs, built for the wallet era.
Brava is a wallet-native digital loyalty platform. Cards live inside Apple Wallet, Google Wallet, and Samsung Wallet, surface on the lock screen, and trigger when a customer is near your shop. No customer app to install. No WhatsApp Business API per-message bill. Founded 2024, India-first, loyalty-only by design.
Why we built it
Indian SMBs were stuck choosing between two unsatisfying options. Either they paid Meta's WhatsApp Business API rates to send messages that customers archive without reading, or they asked customers to install yet another loyalty app on a phone that already has 60.
Apple Wallet, Google Wallet, and Samsung Wallet are on every modern phone. They sit on the lock screen. They support live updates and geo-fenced notifications natively. Loyalty cards belong there, not in another inbox or another app icon.
Brava is built end-to-end on that thesis: wallet-native primitives, India-first commerce rails (Razorpay, INR, GST), and a closed-loop design that runs alongside whatever POS or appointment system you already use, without replacing it.
From the founders
We started Brava because Indian SMBs deserve loyalty software that respects how their customers actually use phones in 2026, not how loyalty platforms imagined customers would use them in 2014. Wallet-native, no app installs, lock-screen presence, geo-attendance, multi-wallet across Apple, Google, and Samsung — these aren't features bolted on later. They're the product. If that resonates, we'd love to issue you a real Brava pass and walk you through the dashboard.
What we're focused on
Wallet-native, by design
The wallet is already on every modern phone. We chose to build inside it instead of asking customers to install another loyalty app they will not open.
India-first, not India-as-a-region
Razorpay billing, INR with GST, en-IN copy, geo-thresholds tuned for Indian shopping density, support hours that match the cafe owner waking up in Mumbai. Not a global product with an India localisation.
Loyalty as a product, not a module
We do not run your POS. We do not schedule your appointments. Brava owns the customer-facing layer of loyalty (the pass, the lock-screen, the geo-trigger) and runs alongside whatever stack you already use. Sharper focus, less migration cost.
Built for SMBs, not enterprises
A single owner can configure a card design, issue passes, and start tracking customer behavior the same afternoon. No Customer Engagement Cloud, no procurement cycle, no integration weeks.
Company
- Legal entity
- Bravatech Solutions Private Limited
- Founded
- 2024
- Headquartered
- India
- Areas served
- India
- Verticals
- Cafes, restaurants, salons, gyms, spas, retail
- Wallets supported
- Apple Wallet, Google Wallet, Samsung Wallet
Detailed corporate information is on /company-info. For partnership, sales, or media inquiries, see /contact.
See the wallet-native difference
15 minutes. We will issue you a real Brava pass to your phone, show you the dashboard, and give you a price for your business.